For the full version of the PRCA Media Guide, please visit
http://www.prorodeo.com/Media_Guide.aspx
NOTE: The following guidelines govern media covering PRCA events, as well as
those co-sponsored and approved by the association. All media must review these
guidelines. Failure to adhere to these guidelines may, at the discretion of the
PRCA and/or the respective rodeo committee, result in forfeiture of media
credentials and an immediate escort from the premises, as well as refusal of
accreditation for future events. Unless specified otherwise, journalists and
media are general terms for print, electronic, television, Internet and photo
journalists.
General media guidelines and regulations
Credentials are distributed on an as-available basis to journalists of
recognized news outlets who are on assignment to cover the event and/or the
PRCA. Journalists must represent recognized daily or weekly newspapers; news
services; recognized publications and outlets that regularly cover rodeo;
recognized national/regional radio and television networks; local radio and
television stations; and/ or recognized Internet sites. In each case, this
determination is at the sole discretion of the PRCA and the respective rodeo.
Accreditation badge must be worn at all times. Freelance journalists and
photographers must provide proof of assignment to be considered for
accreditation. Freelance photographers must sign a form agreeing that the images
they take will only be used for that specific publication and for that specific
story – they cannot be sold over the Internet or used in any other way.
Credential applications and approved credentials to cover individual PRCA
rodeos are available through each individual rodeo. Media credentials should be
requested well in advance of the rodeo.
Security checkpoints and procedures have been implemented in the interest of
safety for everyone. Accredited media are expected to cooperate with the
procedures and requirements implemented for access to the media, photographer
and broadcast areas. Media access will vary by rodeo, and the media rules of the
respective rodeo must be followed.
Contestants may be available for interviews after they compete.
Many of the individuals staffing media areas are volunteers, and accredited
media and broadcasters are expected to treat them with courtesy and respect.
To ensure a positive working environment for all, please avoid making
excessive noise in working areas; do not leave belongings in the common work
area overnight; and dispose of unwanted papers, etc., to assist in keeping the
area neat. A media workroom is not a gathering place for staff and volunteers.
Each individual is responsible for his/her personal property. The PRCA and/or
the local rodeo committee are not responsible for thefts or damage to personal
items.
Media access to contestant dressing and warm-up areas is regulated by the
respective rodeo. Television, radio and Internet
The PRCA owns the rights to originate live, play-by-play coverage from the
rodeo grounds, and in many instances, these rights may have been awarded to a
broadcast or cable network and/or an Internet provider. Subject to limitations,
local radio, television stations, networks and Internet providers who were not
specifically granted those rights are nonetheless encouraged to cover PRCA
events with the following limitations.
The PRCA retains all rights to the filming, taping, recording in any media
now or hereafter known, still footage/ photography, radio or television
broadcasting or reproduction in any manner or form thereof of any
PRCA-sanctioned event. The only exception is coverage for local, regularly
scheduled newscasts. Any nonlocal news outlets must first get approval from the
national PRCA office and the local rodeo before they can shoot footage at any
PRCA-sanctioned rodeo.
Some rodeo rounds are televised, and for those sessions, access may be
limited.
Any TV/radio broadcaster who does not comply with the above regulations will,
without warning, have his/her accreditation withdrawn for the remainder of the
rodeo and may be banned by the PRCA from covering future events.
For local, regional and national TV news coverage, video of PRCA rodeos shall
not exceed three minutes in length in the daily aggregate and must be part of a
regularly scheduled newscast. Only prerecorded footage may be included in these
reports. The outlet may not purport to show live play-by-play coverage from a
rodeo unless approved in advance by the local rodeo and the PRCA.
Local credentialed TV outlets may broadcast live from the rodeo grounds, as
long as the broadcast does not include footage from inside the arena (which is
covered above).
The use of tripods is limited, based on available space.
Television cameras are not allowed on the arena floor, with the exception of
the TV network covering the event.
The PRCA owns the rights to all recorded coverage of its rodeos, whether it
airs on a national, regional and/or local network. Such television outlets will
provide the PRCA with copies of their coverage upon request.
Radio and Internet (audio or video) coverage may not purport to be live
play-by-play from the rodeo unless this capacity has been approved and arranged
in advance with the local committee and the PRCA.
For more information, contact PRCA Senior Public Relations Coordinator Jim
Bainbridge, 719.528.4746,
jbainbridge@prorodeo.com
General photography guidelines
Only PRCA-accredited photographers are allowed to shoot in the arena. The
only exception to this is a post-rodeo ceremony shot, if applicable.
Freelance photographers will not be accredited without proof of assignment
for a specific media outlet and without signing an agreement to limit usage of
the images to the specified assignment. Photographers must shoot from designated
photo areas. Photographers may not shoot behind the bucking chutes during a
roughstock event except with specific committee approval and may shoot from
there for timed events only with the appropriate approval.
Equipment guidelines: Cameras should be an SLR or DSLR, with an appropriate
lens to capture action from an appropriate distance to ensure the safety of the
photographer and to eliminate the chance of the photographer affecting the
conduct of the event. Recommended lenses are 80-200 f2.8, 120-300 f2.8 and 300
f2.8/f4. Photographers shooting in the arena are required to use equipment
sufficient to obtaining quality images at a respectable and safe distance from
the action. (Norman/ Quantam/Lumindyne 400-watt second flash and battery pack
systems with high gain reflectors or the equivalent are recommended. The TTL
setting is preferred.) Those shooting behind the chutes must use only equipment
that can be carried.
Commercial photography is prohibited unless it has received prior approval
and the proper clearances have been made.
Any secondary noneditorial or commercial use of any picture, film or drawing
of a competitor is prohibited without prior consent of the PRCA and the
contestant.
All pictures must be taken at an appreciable distance, as far from the action
as possible, and from angles that are not in the direct line of sight for the
contestant or the judges. Most rodeos will have designated photo areas.
Photographers who do not comply fully with the above regulations may, without
warning, have their credentials withdrawn for the remainder of the rodeo and may
be banned by the PRCA from attending future events.